03Sales

Sequence Engine

A multi-channel cadence that adapts to each persona, detects real replies from auto-responses, and hands the prospect to a human the moment they're engaged.

The problem

Most outbound sequences are built once, fired at a static cadence, and never adapt — same 6 emails to a CFO and a Head of RevOps regardless of how they reply. Reply detection is brittle, so out-of-office bounces look like engagement, opt-outs get re-enrolled, and a real "send more info" buyer waits two days for a human while the next cadence step blasts them anyway. Cross-channel coverage (email + LinkedIn + SMS) usually lives in three different tools that don't talk, so the same prospect gets the same pitch three times.

Typical leak: 15-25% reply-rate ceiling on persona-tuned cadences vs. 4-7% on flat blasts · 1-3 day handoff lag from "engaged" to human costs 30-50% of warm replies

Reply rate + speed-to-human on engaged prospects

15-25% reply rate on persona-tuned cadences (vs. 4-7% baseline); under-2-min human handoff on positive replies

Outreach Sales Engagement Benchmarks 2024; Salesloft Modern Revenue Workflow report

Integrates with

OutreachSalesloftApollo.ioLemlistSmartleadGmailOutlookTwilioLinkedIn Sales NavigatorHubSpotSalesforceSlackClauden8n

How it works

Agent · Sequence Engine

8-step cadence running
Marcus replies mid-cadence
Claude classifies · positive intent
Cadence paused · sequence stopped
AE pinged in Slack · handoff
O

Outreach · cadence: RevOps · Tier-1

Marcus T. · step 4
Day 1EmailIntro
Day 2LinkedInConnect
Day 4EmailValue drop
4Day 6SMSSoft nudge
5Day 8EmailCase study
6Day 11LinkedInDM
7Day 14EmailBreakup
8Day 17EmailPermission

Integrates with

Outreach
Gmail
Twilio
LinkedIn Sales Navigator
Claude
Slack