01Sales

Inbound Lead Triage

Every inbound demo, contact form, and Calendly booking gets ICP-scored, routed, and replied to before your SDR has finished their coffee.

The problem

Speed-to-lead under five minutes lifts conversion 3-5x versus a 24-hour reply, yet the median B2B inbound SLA still sits at 17 hours and 38% of leads never get a first touch. Forms and demo requests scatter across HubSpot, Calendly, Typeform, and a shared inbox with no consistent ICP scoring, so AEs cherry-pick the obvious logos and the long tail rots. The result: pipeline that paid for itself at the ad-click stage gets thrown away at the routing stage.

Typical leak: $180K-540K/yr in pipeline lost from 24hr+ inbound response on a $4M ad spend · 3-5x conversion lift below 5min response · 38% of inbound never touched

Inbound first-reply SLA + ICP-graded conversion to meeting

Median first reply under 4 minutes 24/7; 3-5x meeting-conversion lift on tier-1 ICP vs. baseline 17hr response

Harvard Business Review / InsideSales lead-response benchmarks; Drift State of Conversational Marketing 2024

Integrates with

HubSpotSalesforcePipedriveTypeformFilloutApollo.ioZoomInfoClayGmailOutlookSlackClauden8n

How it works

Agent · Inbound Lead Triage

Typeform demo request received
Apollo enrichment · firmographics + intent
Claude scoring tier-1 ICP fit
Routing to AE · calendar slot picked
Personalized reply sent
T

Typeform · demo request

just now

Sarah Chen

CTO · Mercury · sarah@mercury.com

New · 4s ago

Company size

850 employees

Use case

RevOps

Timeline

This quarter

Reply SLA

0svs 17h industry avg

Integrates with

Typeform
Apollo.io
Claude
HubSpot
Gmail
Slack