Inbound Lead Triage
Every inbound demo, contact form, and Calendly booking gets ICP-scored, routed, and replied to before your SDR has finished their coffee.
The problem
Speed-to-lead under five minutes lifts conversion 3-5x versus a 24-hour reply, yet the median B2B inbound SLA still sits at 17 hours and 38% of leads never get a first touch. Forms and demo requests scatter across HubSpot, Calendly, Typeform, and a shared inbox with no consistent ICP scoring, so AEs cherry-pick the obvious logos and the long tail rots. The result: pipeline that paid for itself at the ad-click stage gets thrown away at the routing stage.
Inbound first-reply SLA + ICP-graded conversion to meeting
Median first reply under 4 minutes 24/7; 3-5x meeting-conversion lift on tier-1 ICP vs. baseline 17hr response
Harvard Business Review / InsideSales lead-response benchmarks; Drift State of Conversational Marketing 2024
Integrates with
How it works
Agent · Inbound Lead Triage
·Typeform demo request received
Typeform · demo request
Sarah Chen
CTO · Mercury · sarah@mercury.com
Company size
850 employees
Use case
RevOps
Timeline
This quarter
Reply SLA
Integrates with
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