ICP Refiner
Closed-won, closed-lost, and churn data folded into an updated buyer profile every 6 months — with the firmographic and behavioral signals that actually correlate to retention pushed back into your scoring rules.
The problem
The ICP doc gets written once during a strategy offsite and then quietly drifts for 18-24 months while the actual buyer changes — your closed-won is now 35% mid-market when the doc still targets enterprise, and 22% of customers who fit the doc on paper churned within 6 months. Without continuous refinement against closed-won + closed-lost + churn outcomes, MQL→SQL conversion rates collapse, sales cycles drag because you are pursuing wrong-fit accounts, and CAC inflates as paid targeting points at the wrong firmographic and technographic segments. ICP refresh cadence is the highest-leverage repeatable analytical exercise in B2B marketing — and almost nobody does it.
Conversion rate + sales-cycle compression
15-30% conversion rate lift; 20-35% sales-cycle compression on refreshed ICP cohorts
Gartner B2B buyer research; SiriusDecisions ICP refresh benchmarks
Integrates with
How it works
Agent · ICP Refiner
·Outcomes data loaded · 192 records
Salesforce · 12-month outcomes
Closed-won
142
Closed-lost
38
Churn (12mo)
12
Integrates with
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