07Sales

Win/Loss Analyzer

Every closed deal gets read, tagged, and patterned across reps, segments, competitors, and stages — so coaching themes show up in the manager's inbox, not in their gut.

The problem

The "why we win and lose" question gets answered with whatever the last loud deal was, not with the patterns across the last 200 closed-won and closed-lost calls. Manual win/loss interviews cover maybe 5% of deals at quarterly cadence; the other 95% leaves the building with no learning extracted. Reps repeat the same talk-track mistakes for two more quarters, ICP-fit assumptions stay wrong, and the competitor that's actually beating you on a specific objection keeps winning until someone runs the numbers.

Typical leak: 5-15% win-rate lift attainable from systematic pattern extraction · 90%+ of deal calls leave the building unanalyzed · 2-3 quarter ramp time on new reps without coaching themes

Win-rate lift + new-rep ramp time

5-15% win-rate lift from systematic coaching themes; 30-40% reduction in new-rep ramp from pattern-based onboarding

Gong revenue-intelligence research; Sales Benchmark Index ramp-time studies

Integrates with

GongChorusFireflies.aiAvomaHubSpotSalesforcePipedriveLookerTableauNotionConfluenceSlackClauden8n

How it works

Agent · Win/Loss Analyzer

90-day closed deals · 18W / 12L

Gong · transcript pattern scan

Per-rep skill matrix

Coaching theme drafted

Sent to manager Slack