02Sales

Outbound Prospect Researcher

Every morning your reps walk into a queue of intent-flagged accounts with a one-pager telling them who to email, why now, and what to say.

The problem

AEs and SDRs burn 30-40% of their week researching accounts in LinkedIn tabs, Apollo lists, and BuiltWith reports — most of which they will never end up working. ICP-fit is judged by gut, intent signals (job posting changes, funding events, tech-stack additions, leadership moves) get noticed by whoever happens to read the news that day, and the resulting outbound is generic enough to land in the spam folder. Quota-carrying reps should be selling, not enriching.

Typical leak: 12-15 hrs/rep/week on manual research = $90K-160K/yr per AE in fully-loaded selling time · only 20% of an AE's ICP list is actively in-market in any 90-day window

Selling-time recovered + outbound reply rate on researched accounts

10-12 hrs/rep/week of selling time returned; 2-3x reply rate on signal-flagged accounts vs. flat ICP lists

Apollo / ZoomInfo State of Outbound 2024; TOPO sales-development benchmarks

Integrates with

Apollo.ioZoomInfoClayLinkedIn Sales NavigatorHubSpotSalesforceAttioOutreachSalesloftSlackGmailClauden8n

How it works

Agent · Outbound Prospect Researcher

Overnight signal scan
ICP-fit ranking · top 3 surface
Account dossier · Stripe
Buying-committee map
Outbound brief shipped to Slack

Clay + Apollo · overnight signal scan

12

Funding events

47

Job-post deltas

23

Stack additions

Integrates with

Apollo.io
Clay
LinkedIn Sales Navigator
Claude
Salesforce
Slack