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Ad Performance Auditor

A daily sweep across Google, Meta, LinkedIn, and TikTok that pauses creative the day it crosses CTR-decay threshold — not three weeks later when the report finally lands.

The problem

Paid teams set creative live, build a dashboard, and then watch CTR slowly compress 30-50% over 14-21 days while frequency creeps past 3.5 and the audience saturates — but nobody pulls the plug because "let it run another week" feels like the safe call. Add landing-page drop-off that nobody is reconciling against ad-level CTR, and blended CPL drifts up, ROAS drifts down, and 20-35% of paid spend is funding creative that hit its ceiling weeks ago. The audit happens monthly in a slide deck, not daily at the spend level.

Typical leak: 20-35% of paid spend on auto-renewing creative that hit CTR ceiling 3 weeks ago; blended CPL inflated 25-45% from un-paused fatigued sets

Blended CPL reduction + paid spend efficiency

20-35% blended CPL improvement; 15-25% lift in ROAS within first 60 days

WordStream 2024 paid search benchmarks; Meta creative fatigue research

Integrates with

Google AdsMeta AdsLinkedIn AdsTikTok AdsX AdsGoogle Analytics 4MixpanelHubSpotLookerClaudeSlackn8n

How it works

Agent · Ad Performance Auditor

Meta ad-set scan · 6 creatives
Creative #3 · fatigue flagged
Claude diagnosis
Auto-pause + Slack alert
Blended CPL · $54 → $36
M

Meta Ads · ad-set "B2B-NA-LAL3"

7d window
CreativeFreqCTR%Status
#1 · Hook · founder POV1.82.1OK
#2 · Hook · case study2.21.9OK
#3 · Hook · price reveal4.10.8OK
#4 · Hook · objection2.61.6OK
#5 · UGC · customer #11.42.4OK
#6 · UGC · customer #21.62.0OK

Integrates with

Meta Ads
Google Ads
LinkedIn Ads
Google Analytics 4
Mixpanel
Claude
Slack

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