13Marketing

Attribution Stitcher

Multi-touch revenue trace across paid, organic, referral, and direct — reconciled against closed-won so you stop over-funding last-click and starving the channel that actually opens the deal.

The problem

Last-click attribution rewards whichever channel happened to close the door — almost always paid brand search or direct — while the channel that actually opened the deal (organic content, a webinar, a partner referral 60 days back) shows zero credit and gets defunded next quarter. In mid-stage SaaS this gets expensive fast: a six-figure quarterly mis-allocation that compounds because the same broken signal feeds next year's budget. Without a stitched view that joins ad-platform touches → product analytics → CRM closed-won → finance ARR, every quarterly review is a debate instead of a decision.

Typical leak: $60K-$180K/quarter mis-attributed to last-click that came from organic search; 15-30% budget mis-allocation across channels

Marketing budget reallocation accuracy + ROAS lift

15-30% budget reallocation across channels; 10-25% blended ROAS lift from upstream-channel funding correction

Forrester multi-touch attribution research; Demandbase B2B attribution studies

Integrates with

Google Analytics 4MixpanelAmplitudeHubSpotSalesforceGoogle AdsMeta AdsLinkedIn AdsStripeLookerClauden8n

How it works

Agent · Attribution Stitcher

Salesforce · closed-won $48K

GA4 last-click · "Direct"

11-touch path stitched

Data-driven attribution rebalance